Disney Online Previews 'Snow White' DVD13 Aug, 2001 By: Hive News
Disney's Snow White and the Seven Dwarfs DVD is being promoted ahead of its Oct. 9 release date with a special preview on Disney's www.SnowWhiteDVD.com.
Disney Online is offering site visitors a glimpse of the DVD via the "Magic Mirror" menu tour guide through the DVD's "kingdoms" of content. The Magic Mirror hosts the tour with fresh animation.
Visitors to the Web site between Aug. 1 and Oct. 9, 2001 can download a mail-in certificate for a free Disney DVD when they preorder Snow White on DVDbetween Aug. 1 and Oct. 9.
The Web also ties into Disney's Snow White campaign for DVD buyers with a back-sell. As a bonus feature, those who buy the Snow White DVD can insert their SnowWhite disc into their computer DVD-ROM drive and click on a special linkto unlock a "hidden" DVD-ROM exclusive Web page, which provides additional behind-the-scenes film clips, downloads and an additional game.