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Disney Internet Group Hires CRM Honcho

16 Sep, 2002 By: Hive News

David Placier has been named VP of customer marketing and analysis for the Walt Disney Internet Group (WDIG).

In this position, he'll manage customer relationship management (CRM) at WDIG, including customer marketing strategy, customer marketing planning and execution for the online businesses of The Walt Disney Company and working with WDIG's technology team in implementing technology solutions. He manages customer marketing and customer care teams in North Hollywood, Calif., and Seattle, Wash.

Placier joins WDIG from McKinsey & Co., where, among other business in the marketing practice, he managed a significant customer relationship marketing consulting project for WDIG.

"David has a deep background in marketing and direct marketing where it intersects with Internet technologies, and he has already made tremendous contributions to our business through his past work as a consultant," said Larry Shapiro, EVP, business development and operations, Walt Disney Internet Group. "With our Internet products well defined and attracting large audiences, this is a critical time for us to focus on online customer marketing."

Placier has nearly 20 years of online and offline CRM, marketing and IT experience. Before his tenure at McKinsey & Co., he served as a consultant at Kestnbaum & Co., a database marketing firm and ran his own consulting practice, counseling financial services clients on marketing and IT strategy issues.

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