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DirecTV Broadband to Sell Net Access Through Circuit City Stores

29 Aug, 2001 By: Hive News

DirecTV Broadband, a newly acquired subsidiary of Hughes Electronics, will sell Internet access through Circuit City stores, according to the Associated Press.

DirecTV Broadband Inc.'s high-speed service will appear in kiosks in 435 Circuit City stores by the end of October, the companies said.

The deal could give the broadband service what its sister satellite TV company already has -- a nationally known name.

Customers will be able to punch in their phone numbers at the kiosks to see whether they live in an area served by DirecTV Broadband.

Circuit City will get a fee from DirecTV Broadband for every new customer added through the stores.

Formerly known as Telocity, the Cupertino, Calif.-based Net access company was bought by Hughes Electronics Corp. of El Segundo in April. Hughes was looking for a way to package its DirecTVsatellite TV service with broadband Net access.

Hughes, a subsidiary of General Motors Corp., is in talks to be bought by Rupert Murdoch's News Corp. Rival EchoStar Communications Corp. of Littleton, Colo., also has a bid on the table for Hughes.

The deal is nonexclusive. Richmond, Va.-based Circuit City Stores Inc. sells otherInternet access services, and DirecTV Broadband is in talks with other retailers. DirecTV Broadband also sells through a regional electronics store chain in New York and through direct marketing, said the AP.

This is the second partnership for Circuit City that involves DSL access, said the chain.

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