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Digital Playground Switches to Blu

15 Feb, 2008 By: Chris Tribbey

HD DVD has another defection on its hands, though it's not making headlines on national cable news.

Adult video producer Digital Playground had been releasing a majority of its high-def titles on HD DVD. However, it confirmed Feb. 15 that all future high-def titles would be on Blu-ray Disc.

Compared to Warner, Netflix, Best Buy and Wal-Mart, it may be a minor victory for Blu-ray, but it's an important one, stresses Ali Joone, feature director and founder of the company.

“A year ago it was very, very difficult, if not impossible, to do Blu-ray,” he said. “There were very few replicators for the format, and companies like Disney and Sony prevented adult titles from making it to Blu-ray.

“But in the past few months, it's changed.”

Saying it's responsible for four of every five high-def adult titles sold, Digital Playground looked at Nielsen VideoScan data showing 3:1 Blu-ray sales over rival HD DVD, saw positive results for its first Blu-ray title, Pirates, and watched as major retailers bailed on HD DVD. All of that resulted in DP's Blu-ray decision, Joone said.

“We feel there's a group of collector's out there who didn't exist before high-def,” he said. “I'm not going to go back and replace all of my DVDs on high-def, but there are some films you just have to have on Blu-ray, and we know the same holds true for adult.”

Island Fever 4 and Babysitters, two adult titles already on HD DVD, will be the company's next Blu-ray releases, followed by eight new Blu-ray titles every month, Joone said. The company has more than 200 films shot in high-def, all of which could eventually see a Blu-ray release, he added.

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