Digital Playground Bows iPhone-enabled Web Site16 Jul, 2008 By: Erik Gruenwedel
Seeking to capitalize on the surprisingly strong sales of Apple Inc.'s second-generation iPhone, Digital Playground has become the first adult content provider to optimize its Web site with the popular mobile phone.
The iPhone features 2.0 software that caters to 500 proprietary and third-party open-platform applications such as Van Nuys, Calif.-based Digital Playground's site.
For a $29.95 monthly charge, members with an iPhone or broadband-enabled PC have access to high-definition movies and photos of Digital Playground contract stars, a live chat section and behind-the-scenes featurettes.
Members with other portable devices, including the iPod Video, can access Digital Playground's site for $19.95 a month.
Apple is not officially involved with Digital Playground or adult entertainment, but it does not restrict use of its technology by adult providers either.
Faced with an unlimited supply of adult content, electronic distribution and an indifferent consumer, sales of adult DVDs in 2007 saw a precipitous drop, following several years of flat revenue. Suppliers are responding by upping their digital footprints.
Digital Playground's co-founder and CEO, who goes by the name of “Joone,” said advances in technology mandate distribution across multiple formats instead of one.
“We need to give the consumer the choice and let them decide how they want to view [adult content],” Joone said. “Some people want the DVD, others have big screens and want it in HD, and others don't want the finished good and prefer streaming.”
The executive said Digital Playground began developing an iPhone-compatible version of its site a year ago. He said Apple's 2.0 platform grants third-party content providers easier access compared to the stipulations of typical network operators.
“Now you can immediately [stream] our films wherever and whenever you want," Joone said.
Apple said it sold 1 million iPhone 3G units ($199 each) in the first three days following its July 11 launch.