Digital Hollywood Speakers Say TV Adopting Streaming Faster than Film1 Nov, 2007 By: Chris Tribbey
Digital delivery is undergoing “a second revolution,” according to experts who discussed the topic at Digital Hollywood in Hollywood Oct. 31.
Companies are moving more and more toward streaming options for online video, instead of downloads, and TV companies are embracing the online world faster and with more ease than are movie studios, many agreed.
“It used to be you had to be at ABC at 7 or 8 o'clock to see that show,” said Bradford C. Auerbach, digital entertainment services representative for Hewlett-Packard. “That world has been shattered. The consumer wants what they want, when they want it.”
It's all a matter of companies doing the right things to make those shows available to consumers in an easy, yet profitable fashion, whether by charging them, or wrapping advertising around the content, speakers said.
“Increasingly, the TV networks are moving from a broadcast system to a you-cast system,” said Ed Forman, COO and EVP of ICTV.
“The challenge … is the way the network will be put together,” said Tim Bridges, media and entertainment practice lead for Capgemini, pointing to the reoccurring statement by consumers that they want their content on the TV regardless. “Will there be one standard that connects the computer to the [consumer electronics] in the house?
“I wouldn't throw away your DVD player just yet.”
More and more TV networks are allowing their shows to be viewed online shortly after the air date, and Jordy Koski, director of marketing for Extend Media, said that's because for movies, “there are more restrictive licensing terms.”
“Movies will continue to be important [online], but they're obviously far behind,” said Bruce Anderson, SVP of Movielink, Blockbuster Online. “The TV networks have woken up a lot sooner. [But] movies are different than TV episodes, which are already ad-supported.”
Online video for profit is becoming more of a do-it-yourself idea, according to Koski, pointing to NBC pulling its videos from iTunes.
“Maybe we need to rethink another portal establishing our relationship with the consumer,” he said. “Maybe we should be doing it ourselves.”