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'Die Hard' Easy Winner

29 Nov, 2007 By: Thomas K. Arnold

Live Free or Die Hard

Fueled by record Thanksgiving-week spending, 20th Century Fox Home Entertainment's Live Free or Die Hard shot to the top of the national sales and rental charts the week ended Nov. 25, overpowering two other new theatrical releases that came to DVD two days before the holiday.

New Line's Hairspray, with $118.8 million in box office revenue, compared to $134.5 million for Live Free, finished second on Home Media Magazine'svideo rental chart, with $9.6 million in rental revenue to $12.4 million for the Fox actioner.

But Hairspray was outsold by Paramount/DreamWorks' Shrek the Third, which took the No. 2 spot on the Nielsen VideoScan First Alert sales chart its second week in stores. Hairspray debuted at No. 3 on First Alert, just ahead of Walt Disney's Ratatouille, which in its third week in stores was No. 4 on the top sellers list.

The other new-to-DVD theatrical release, Disney's The Santa Clause 3: The Escape Clause, debuted at No. 5 on the DVD sales chart and No. 9 on the rental chart, with $4.7 million. The third installment in the Tim Allen comedy franchise is a theatrical hit from the 2006 holiday season that grossed $84.5 million on the big screen.

Black Friday deep discounting, which saw recent theatricals go for less than $6 at Wal-Mart, Target, Best Buy and other big national discount chains, spurred sales of catalog titles. Catapulting back into the First Alert top 10 after a long absence were Warner's Blood Diamond (No. 8) and Happy Feet (No. 9) as well as New Line's The Notebook (No. 10).

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