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D.I.C.E. Show Gets Game Sponsors

12 Nov, 2001 By: John Gaudiosi

The Academy of Interactive Arts and Sciences (AIAS) has signed on Sony ComputerEntertainment America, Nintendo, Electronic Arts, Infogrames and Ziff DavisMedia as major sponsorship partners for its Design, Innovate, Communicate, Entertain (D.I.C.E.) Summit at the Hard Rock Hotel in Las Vegas, Feb. 28 through March 1, 2002.

Additional sponsors for the event, which will be held in conjunction with the Fifth Annual Interactive Achievement Awards, include Insomniac Games, PricewaterhouseCoopers, Loeb & Loeb LLP and Cresa Partners.

The D.I.C.E Summit will serve as the new and future home of the Interactive Achievement Awards show.

"D.I.C.E. will allow both participants and presenters to interact and explore new trends in the industry, challenge some of the industry's most pertinent issues, and celebrate the unique role that gaming plays in the world of entertainment," said Paul Provenzano, president of AIAS.

"Electronic Arts supports D.I.C.E. because it is unique in providing an intimate setting with industry leaders where the interactive community can focus exclusively on creative issues," said Richard Hilleman, v.p. and executive producer at Electronic Arts. "Everyone attending D.I.C.E. will walk away with valuable information about the process of making a great game."

The summit will include a veritable who's who in the interactive entertainment industry, including prominent game developers like Will Wright, Bruce Shelley, Jason Rubin, Sid Meier, American McGee and Lorne Lanning, and game publisher executives like Bruno Bonnell, Brian Farrell and Larry Probst.

Some of the topics that will be discussed include “The Games People Play for Money,” “Designing for the Mass Market” and “Games: Attack of the Killer Sequels.”

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