DIC Partners With Vivendi on Digital27 May, 2008 By: John Latchem
Vivendi Entertainment is entering the digital world.
The company will digitally distribute content from children's media company DIC Entertainment under a new agreement that covers all forms of electronic transmission, including video-on-demand, electronic sellthrough and mobile.
The DIC library includes such brands as “Inspector Gadget,” “Madeline,” “Horseland,” “Dino Squad,” “Liberty's Kids,” “Sonic the Hedgehog,” “The Littles” and “Super Mario Bros.”
“Vivendi's digital distribution team excels at evaluating emerging technologies and digital distribution,” said Frederic Soulie, VP of interactive and new media for DIC. “We believe our partnership will significantly extend the reach of our catalog.
DIC's programming will be made available for downloading through a broad array of digital partners that include download providers, mobile carriers and the next generation of in-home device manufacturers.