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DIC Goes Global With Brand Management

11 Apr, 2007 By: Thomas K. Arnold



Taking a cue from the majors, DIC Entertainment has established a global brand-management division as an umbrella over its key divisions: television, home entertainment and consumer products.

Nancy Fowler, head of global sales, will oversee the new unit, in addition to remaining at the head of domestic and international consumer products, television, home entertainment and marketing.

Fowler reports to Jeffrey Edell, president of DIC.

The new division will facilitate the management of such current DIC brands as “Strawberry Shortcake,” “McDonald's” and “Classic Trolls,” as well as the upcoming launches of new licensing and merchandising programs for “Horseland,” “Cake,” “Mommy & Me” and “Madeline” this year and “SPG: Slumber Party Girls” in 2008.

“DIC continues to look inward for new and better ways of managing and growing our business,” said Andy Heyward, DIC's chairman and CEO. “This reorganization was implemented to help us manage our business holistically from Shanghai to London to Sao Paulo.”

Three executives are joining the new brand-management team. Leila Pirnia, VP of brand management, previously was VP of strategic planning and business development. She reports to Fowler. Geri Robert, director of brand management, previously worked for Nestle's strategic marketing initiatives and special-projects group. Also joining as director: Shawn Brower, who previously has worked at such companies as Funrse Toy Corp. and MGA Entertainment. Robert and Brower report to Fowler.

DIC also has reorganized its international executive suite. International sales executives will now manage all three platforms — television, home entertainment/new media and consumer products — and report to Fowler.

Leslie Nelson becomes SVP and managing director of EMEA and, in addition to television and home entertainment sales, will oversee DIC's consumer products business in Europe, Eastern Europe, the Middle East, the Nordic countries and Africa.

Ryan Gagerman becomes VP and regional manager of Asia Pacific, managing DIC's television, home entertainment and consumer products businesses in China, Japan and India.

And Dan Waite becomes VP and regional manager of Latin America, managing DIC's television, home entertainment and consumer products businesses across Latin America, in addition to Spanish-language television in the United States.

“Our goal in creating the global brand management division and three regional teams was to become closer to our business locally and regionally in all areas of our business,” Fowler said. “We wanted the decision-making to be handled closer to the business.”

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