Devine To Sell 'Composers' Series to Special Markets19 Mar, 2002 By: Hive News
Devine Entertainment Corp. today announced that it has signed an agreement with Sony Classical, a division of Sony Music Entertainment, to distribute The Composers' Specials videocassettes, DVDs and CDs to special markets in North America, including educational institutions, libraries, museums, religious markets, direct mail and print catalogs.
Sony retains rights to normal retail channels until the expiration of its agreement with Devine next year. With this acquisition, Toronto-based Devine will manage and control sales of 18 films in its video library, including The Inventors' Specials and The Artists' Specials, allowing or greater exposure and increased sales to key markets.
Devine plans to relaunch The Composers' Specials videos at the National School Supply and Equipment Association's Ed Expo in San Antonio this week. Ed Expo is the school market's Back to School tradeshow.
The Composers', Inventors', and Artists' Specials are broadcast in over 50 countries.