In Demand Offers Spanish VOD18 Nov, 2002 By: Hive News
Video-On-Demand and Pay-Per-View provider iN Demand has announced the immediate launch of Spanish-language VOD programming, catering to a potential audience of 35 million people of Hispanic origin in the U.S.
The addition of Spanish-language movies and programming on VOD will increase options for digital cable customers, who now have access to hundreds of movies and entertainment programming already available to them on demand, and may also attract new users to the category.
iN Demand will initially distribute five hours of Spanish-language movies, including Scorpion King, Tinta Roja, and Cha Cha Cha to Time Warner Cable systems in Los Angeles and San Antonio, with projected distribution to additional systems in the coming months. Scorpion King will be a dubbed version, while the other two titles are original Spanish-language films with English subtitles.
A rare film out of Peru, Tinta Roja is the story of Alfonso, an aspiring novelist whose morals are corrupted by his internship at a tabloid newspaper, and Cha Cha Cha, from Argentina, is a romantic comedy directed by Antonio del Real.
"Spanish-language television remains an important vehicle for reaching the Hispanic consumer with three quarters (75 percent) of urban Hispanic respondents saying it is important for their households to have Spanish-language channels," according to an annual survey by the Surveys Unlimited division of Horowitz Associates.
iN Demand's new VOD programming will accompany new releases and library titles from studios, including Artisan Entertainment, DreamWorks, MGM, New Line, Sony Columbia Tri Star, 20th Century Fox, Universal and Warner Bros.