iN Demand Campaign Lures Viewers With Hits9 Jan, 2002 By: Hive News
Pay-per-view provider iN Demand will make a grab for viewers with a campaign called Mega Movies that will offer top titles.
Titles in the campaign include Shrek, Rush Hour 2, Pearl Harbor (available only on digital systems), Jurassic Park III, Planet of the Apes, America's Sweethearts and Lara Croft: Tomb Raider.
The themed winter campaign beckons viewers to "Go iN" for their entertainment "iNvironment." Any viewer who orders any Mega Movie in January and enters the sweepstakes will get the chance to win the services of a personal architect--specializing in electronic and interior design--to develop an exclusive and personally customized home entertainment experience.
The Grand Prize "Mega Makeover" will include the latest audio and visual equipment, installation and integration into the winner's home, equipment calibration, user training and brand new furniture. The grand-prize winner will also receive a year of free digital cable.
Another 20 winners will each receive one year of free digital cable.
"The campaign is an excellent vehicle to remind our customers of all the great programming we deliver on pay-per-view and the kinds of titles they can expect now and in the future," said Gregg Rothberg, v.p., Marketing andPromotions.
iN DEMAND will create a multititle television spot focusing on the benefits of digital cable and encouraging viewers who have digital cable to order pay-per-view programming. iN DEMAND also offers its affiliates an online kit with marketing tips, local promotional ideas, ad slicks, consumer copy and a customizable local press release.