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Deluxe Bows Virtual Reality Business Unit

11 Apr, 2016 By: Erik Gruenwedel

Deluxe Entertainment Services (DES) April 11 announced the creation of a virtual reality (360-degree video) creative business unit in Los Angeles, dubbed Deluxe VR.

Deluxe, which specializes in film and video manufacturing, duplication, distribution, DVD and Blu-ray Disc authoring, compression and replication services, will showcase the VR unit at the National Association of Broadcasters (NAB) confab April 16-21 in Las Vegas.

Deluxe VR will be headed by Malte Wagerer, a longtime video game executive and current VP of strategy and special operations at DES — the latter Company 3, a color, sound and VR subsidiary, whose projects include new Netflix original comedy series “Love” from creator Judd Apatow.

Virtual reality is slowly being embraced by Hollywood, including home entertainment. Netflix and Facebook-owned Oculus VR have worked together to bring the SVOD pioneer’s app to the Samsung Gear VR headset; 20th Century Fox Home Entertainment has plans to bring approximately 100 library titles to Oculus VR and Gear VR headsets; and Hulu will release a VR app enabling users to stream library content and original short-form content in a 3D environment.

Sony Pictures Home Entertainment in January unveiled the “Goosebumps Virtual Reality Experience” app, which enables users to “hop in the car” and help author R.L. Stine (played by Jack Black) navigate the windy streets as they try to escape a ferocious, giant praying mantis.

The app can be used on a compatible iPhone or Android smartphone with a virtual reality viewing device such as Merge VR Goggles or Google Cardboard. Users without VR Goggles or Google Cardboard can also enter the “360° video mode” and experience the chase using only their mobile devices.


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