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DEG to Release Supply Chain Study at ESCA Confab

12 May, 2008 By: Chris Tribbey

DEG: The Digital Entertainment Group will release the findings of its industry-wide home entertainment supply chain study June 17 during the Entertainment Supply Chain Academy conference.

Held in conjunction with the seventh annual Home Entertainment Summit: transFORMATions at the Intercontinental Hotel in Century City, Calif., the ESCA conference will feature several speakers with intimate knowledge of the study and its findings.

DEG worked with Capgemini and Teradata to produce the study, which employed the cooperation of the six major studios, as well as Lionsgate and Image Entertainment; retailers Costco, Best Buy, Target, Wal-Mart, Netflix and Circuit City; and three merchandisers. The study aims to uncover inefficiencies in the DVD supply chain.

“By assuring that the product arrives on the store shelves when it is supposed to and when the consumer wants it, we not only improve our overall business but build continued DVD satisfaction among buyers," said DEG executive director Amy Jo Smith.

For more information about the study, contact Lyndsey Schaefer at schaefer@degonline.org. For more information about the conference, visit www.entertainmentsupplychain.com/la.

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