DEG Presents Green Webinar2 Apr, 2009 By: Billy Gil
DEG: The Digital Entertainment Group, with Video Business and Content Agenda, April 2 held a one-hour webinar on sustainability in the home video supply chain, highlighting an 11% reduced carbon footprint between 2006 and mid-2008 for all studios, saving 130,000 tons of CO2.
“The most important takeaway is that working under the guise of the DEG, the industry came together as one for this initiative,” said keynote speaker and DEG Chairman Bob Chapek, president, Walt Disney Studios Home Entertainment. “Included in this process were our industry partners — the retail and replicator communities — who are integral to helping us all make a difference. Working as one, we were able to accomplish so much more than if each of our companies had gone down this road individually.”
A panel of speakers included DEG Green Ambassador Larry Wilk, VP of worldwide operations for Walt Disney Studios Home Entertainment; DEG Operations Committee vice chair Dan Miron, EVP of worldwide supply chain management for Warner Home Video; Replication & Retail Execution Task Force chair Mike MacDonald, executive director of supply chain operations for Sony Pictures Home Entertainment; and Logistics/Distribution Task Force chair Mark Pierson, director of supply chain/logistics for Paramount Home Entertainment. Wilk gave an overview of the group’s five green task forces, which include metrics, replication, packaging, logistics/distribution and retail execution.
The task forces established a carbon footprint baseline, set measurement boundaries, and employed measures such as switching to lighter DVD and Blu-ray Disc packaging.
Efforts by the task forces have extended to DEG Europe and DEG Japan. The group also said it has made progress in music and video games, and said that additional 5% reductions from the 2008 baseline would reduce 25,000 tons of CO2 per year.