DEG: Consumers Prefer DVD, TV Over Downloads15 Aug, 2007 By: Erik Gruenwedel
Despite the success of movie and TV episode downloads on Apple's iTunes and other electronic sellthrough sites, a new study from The Digital Entertainment Group says consumers still prefer to watch DVDs and live TV.
The online survey of 1,035 broadband users in the United States between ages 18 and 49 found that 41% prefer watching a DVD, followed by 32% who watch live TV.
Just 10% of respondents, who watch at least three hours of online video a week, said they preferred watching a movie via streaming or download from the Internet.
“While the primary focus of our business is packaged media, the consumer is migrating to a world of online content,” said Matt Lasorsa, co-chair of the DEG content committee and EVP of marketing for New Line Home Entertainment. “The DEG study is a good representation of how and where consumers are identifying and using content online. It was interesting to learn that while consumers are embracing digital entertainment, DVD remains the most popular means for viewing video content in the home.”
The poll, conducted in May by research firm SmithGeiger, claims to represent 60% of surveyed Web users watch video online.