Dark Knight Shatters Retail Records17 Dec, 2008 By: Erik Gruenwedel
Warner Home Video’s The Dark Knight destroyed the all-time Blu-ray Disc and 2008 standard DVD sales records with combined first-week global sales — including rental — of 13.5 million units, according to studio research.
Paramount Home Entertainment’s Iron Man previously held both records. The Robert Downey Jr. starrer sold about 7.2 million combined DVD and Blu-ray units (850,000) during its first week of release in November.
The second Batman film of the venerable franchise from director Christopher Nolan sold more than 1.7 million Blu-ray units, which includes domestic sales, in addition to results from the United Kingdom, Japan, Benelux (Belgium, Holland and Luxembourg) and Australia.
Warner said 300,000 consumers activated digital copies included with the Blu-ray and special edition DVD releases in the first week. The title also is the No. 1 selling movie this year on iTunes.
The Dark Knight recently earned a Golden Globe best supporting actor nomination for the late Heath Ledger and remains the top-grossing box office film in 2008, with U.S. ticket sales exceeding $530 million.