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'Dark Knight' Prompts 'Batman Begins' DVD Renaissance

24 Jul, 2008 By: Erik Gruenwedel

With The Dark Knight breaking box office tallies on a daily basis, Rentrak Corp. July 24 reported that DVD sales and rentals of Batman Begins, director Christopher Nolan's first caped crusader film, experienced surges as well.

Batman Begins, also starring Christian Bale, Michael Caine, Morgan Freeman and Gary Oldman, saw a 345% increase in estimated DVD units sold the week of July 20, compared to the previous week ended July 13, according to Rentrak's Retail Essentials.

Batman Begins was released originally on DVD Oct. 18, 2005 by Warner Home Video.

Portland, Ore.-based Rentrak said the surge also was helped by the July 8 release of a limited edition Batman Begins DVD gift set from Warner.

DVD rentals of Batman Begins rose 76% during the same time period, according to the media metrics company's Home Video Essentials.

With a record $158.4 million in box office revenue its opening weekend, The Dark Knight continued to rewrite history July 21 (top post-opening weekend Monday gross), July 22 (fastest movie to reach $200 million) and July 23, when the film recorded another $18 million in ticket sales.

Knight is on pace to surpass DreamWorks Animation's Shrek 2 ($72.1 million) for the highest grossing movie the weekend after its initial release, according to box office tracker Exhibitor Relations.

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