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'Da Vinci Code' Cracked

22 Nov, 2006 By: Thomas K. Arnold

Consumers cracked The Da Vinci Code in a big way. The controversial film, from Sony Pictures Home Entertainment, topped both the national DVD sales and rental charts the week ended Nov. 19.

In its first week in stores, The Da Vinci Code, with a domestic box office gross of $217.5 million, bumped Buena Vista's Cars from the top spot on Nielsen VideoScan's First Alert sales chart and Paramount's Mission: Impossible III from the No. 1 position on Home Media Retailing's rental chart. The Da Vinci Code earned an estimated $11 million in rental revenue.

20th Century Fox Home Entertainment scored a TV DVD coup when its Family Guy — Volume 4 debuted at No. 3 on First Alert its first week in stores, just ahead of Universal Studios' Accepted, a youth comedy that grossed $36.3 million in theaters.

Another comedy that experienced moderate success in theaters, 20th Century Fox's John Tucker Must Die ($41 million), debuted at No. 5 on the DVD sales chart.

Accepted debuted at No. 9 on Home Media Retailing's rental chart, with earnings estimated at $3.8 million. John Tucker bowed at No. 6, with $4.9 million.

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