Cyberspace, DVD Plans Unveiled at Toy Fair26 Feb, 2008 By: Anne Sherber
NEW YORK – Toy Fair 2008 not only slimmed down, but it decamped to the cyber universe. As a result of the enormous the success of Neopets and Webkins, license holders and licensees are creating online environments for all of their hottest properties.
Chief among companies in this category is Disney Interactive. Following the successful launch of the “Disney Fairies” line of DVDs and other consumer products, Disney Online announced that it will extend this successful franchise with the creation of Disney Fairies Pixie Hollow.
Visitors to the new online world will be able to explore Pixie Hollow, chat with fairy friends, go on quests for Tinker Bell, play games, earn badges, and craft jewelry and clothes. The site is scheduled to launch later this year. In concert with the virtual world, the company announced that it will create a new line of Disney Fairies Internet-connected toys.
Among the DVD announcements at the show:
In honor of Clifford's 45th birthday in publishing, the big red dog will be starring in a new special on PBS. There will also be new audio books and two recently released new DVDs from video licensee Lionsgate Home Entertainment.
Goosebumps, a publishing juggernaut in the 1990s, is showing new signs of life. R.L. Stine, the series' author, who, at the height of his popularity, sold close to 1 billion books, has written 12 new titles. Scholastic will expand the line of consumer products available to promote the new books with a new multiplatform interactive game, and new DVD, audio and apparel lines.
And the company is grooming Word Girl, a loquacious superhero currently starring in her own PBS program, for her video debut some time next year. Schaeffer said the company will announce a video partner for the property soon.
March 29, 310 theaters in the top 50 markets will have Saturday morning screenings of 5 episodes of the progams, Manchester said, and the screenings will be trailered in 650 theaters all through the month of March.