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CustomFlix Gets 1,000 Indie HD DVDs

2 Jul, 2007 By: Chris Tribbey

One thousand indie films will be available in HD DVD via the CustomFlix DVD on Demand program, with Amazon and Microsoft underwriting the authoring and setup costs.

“This collaboration with Microsoft is a great opportunity for independent filmmakers to reach Amazon customers with their films via the HD DVD format,” said Peter Faricy, VP of music and movies at Amazon.com.

The 1,000 HD DVD Indies Project will use CustomFlix, which produces and ships DVDs only as they are ordered, to distribute the DVDs. Sundance Channel's original series “Big Ideas for a Small Planet” is the first announced under the program. Sundance also said it would look at possible high-definition features as well.

“From a technical standpoint, we found that the HD DVD format fits our business model perfectly,” said Dana LoPiccolo-Giles, co-founder and managing director of CustomFlix. “With retail shelf space at a premium, our model eliminates the risk of carrying inventory and immediately expands the number of great HD DVD titles available to consumers.”

Amir Majidimehr, corporate VP for the Consumer Media Technology Group at Microsoft, said: “Amazon's participation in this project will be a major benefit to independent filmmakers wanting to break into the high-definition market segment.” Filmmakers can submit their project for consideration at http://www.customflix.com/hddvdindies.

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