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Cross-Promotion Links <I>Reign of Fire</I> Vid, Games

19 Nov, 2002 By: Hive News

Game publisher and developer BAM! Entertainment has teamed with Buena Vista Home Entertainment to offer consumers a cross-product rebate on Reign of Fire.Consumers who buy the title on DVD will find a rebate offer inside for $10 off of the PlayStation 2, Microsoft Xbox or Nintendo GameCube versions of the video game and $5 off the Game BoyAdvance product.Consumers who buy the video game will find a rebate to receive $5 off the purchase of the movie on DVD. The promotion is supported with an extensive television advertising campaign."This is an excellent example of the synergy of the brand at retail," said BAM! president and COO Bernard Stolar. "We are pleased to partner up with such a powerhouse as Buena Vista."A multimillion-dollar marketing campaign behind Reign of Fire games includes a nationwide television campaign targeted at hard core gamers, online advertisements on consumer and gaming Web sites, print advertisements in top gaming publications and additional retailer-specific coupons and promotions.The film, starring Matthew McConaughey and Christian Bale, debuted in July and was ranked among the top five feature films during the month of its release. Reign of Fire marks the first game from BAM! to cross all platforms with its availability on PlayStation 2, Xbox, GameCube ($39.99) and Game Boy Advance ($29.99).

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