Crime Pays on Disc Charts22 May, 2008 By: Thomas K. Arnold
Crime certainly did pay on the video charts last week. Untraceable, a crime thriller from Sony Pictures Home Entertainment, topped the national DVD sales chart its first week in stores, while Anchor Bay Entertainment's Mad Money, a comedy about three women who decide to rob the Federal Reserve Bank, was the No. 1 renter for the week ended May 18.
Untraceable, which grossed $28.7 million at the box office, narrowly topped the Nielsen VideoScan First Alert sales chart for the week, with The Great Debaters, a drama from Genius Products, at No. 2.
Excitement over the new “Indiana Jones” movie put all three previous films in the franchise into the First Alert top 20, both individually and as part of the Indiana Jones: The Adventure Collection boxed set, which settled in at No. 3, just ahead of Mad Money, at No. 4.
In rental stores, Mad Money generated an estimated $7.3 million in revenue to take the top slot on Home Media Magazine's video rental chart for the week. Untraceable bowed at No. 2, with earnings estimated at $6.9 million. Warner's P.S. I Love You, the previous week's top renter, slipped to No. 3, with $5.9 million, while The Great Debaters debuted at No. 4 with $5.5 million.
Walt Disney Studios' The Chronicles of Narnia: The Lion, the Witch and the Wardrobe was the week's top Blu-ray Disc seller, most likely because of the theatrical opening of the fantasy's sequel. Untraceable debuted at No. 2.