'Crank' Turns Out On Top18 Jan, 2007 By: Thomas K. Arnold
Powered by first-week sales of 2 million units, Lionsgate's action-packed Crank rushed to the top of both the national DVD sales and rental charts the week ended Jan. 14, despite a stiff challenge from a bigger theatrical release.
Crank topped the Nielsen VideoScan First Alert sales chart by selling about 10% more units than second-ranked The Illusionist, from 20th Century Fox. On Home Media Magazine's video rental chart, Crank also debuted at No. 1 with estimated rental revenue of $6 million, while The Illusionist bowed at No. 2 with estimated rental earnings of $5.6 million.
Crank, about a man injected with a deadly poison who relies on adrenaline to both survive and exact revenge on his killer, grossed $27.8 million in theaters. The Illusionist, a period romantic drama starring Ed Norton and Jessica Biel, took in $39.8 million theatrically.
New Line's Snakes on a Plane, the No. 1 seller the previous week, fell to No. 7, while 20th Century Fox's Little Miss Sunshine, the top renter last week, slipped to No. 3 on the rental chart. After four weeks in stores, Sunshine has earned 42% of its $59.3 million theatrical gross from rentals alone.
Seven weeks after its release, Buena Vista's Pirates of the Caribbean: Dead Man's Chest remains in the First Alert top five, down a notch from No. 4 the previous week, while another Buena Vista title, Cars, has now been in the First Alert top 15 for 11 consecutive weeks.