Copy Control Consensus Delayed14 May, 2002 By: Holly J. Wagner
The DVD Copy Control Association (DVD CCA) will delay evaluation and possible selection of a watermarking technology for copy prevention and playback control of digital video content, sources reported today.
DVD CCA believes more work and study is required before the group and the Content Protection Advisory Council (CPAC), a group of 27 companies that advises the DVD CCA board on matters relating to Content Scrambling System (CSS) licensing, can complete their evaluation,
CSS is the encryption technology used on almost all commercial DVD discs and licensed DVD player devices.
The DVD CCA notified Macrovision executives that the DVD CCA's board set an Aug. 1 date for the permanent DVD CCA board to take office.
Macrovision is one of the seven companies making up the VWM (video watermarking) Companies that submitted bids in response to the DVD CCA's request for proposals for watermarking technology in November.
“Macrovision and the VWM companies continue to believe that the VWM companies have the optimal video watermarking technology currently available,” a Macrovision spokesperson said. “Macrovision and the VWM companies are committed to providing the DVD CCA with fair and nondiscriminatory license terms. Prior to starting any watermark licensing activities, the VWM companies intend to seek a business review letter from the Department of Justice. The VWM companies look forward to providing the DVD CCA with any additional information and clarification that will help the DVD CCA board to expedite its decision.”