Consumers Catch <I>Catch Me If You Can</I> on Video15 May, 2003 By: Melinda Saccone
There was no competition for DreamWorks Home Entertainment's Catch Me If You Can at either sales or rental counters for the week ended May 11.
Catch Me was the top seller overall for the week, even though it was only retailing on DVD. It also outsold its next-closest competitor on disc, Warner Home Video's Two Weeks Notice, by a margin of 3.6-to-1, according to Nielsen VideoScan First Alert data. On cassette, Buena Vista Home Entertainment's Treasure Planet was consumers' purchase of choice for the week. Treasure Planet held top honors for the second week running, while Two Weeks Notice stayed at No. 2.
Meanwhile, a strong slate of new releases helped lure consumers back into the rental stores for the week ended May 11, pushing weekly spending into the black compared to 2002 for the first time in four weeks.
Consumers spent $141.9 million in combined DVD and VHS rentals, up 14.2 percent from the previous week and up 6.5 percent from the comparable period last year.
Three new releases debuted on the top 10 rentals chart for the week.
Prior to its video debut, Catch Me If You Can earned an impressive $164.4 million in theaters. The star power of Tom Hanks, who has been a perennial favorite with consumers (Cast Away was the No. 1 rental in 2001), assisted the adventure in turning in the top rental performance for the week. Catch Me earned $16.4 million in rental revenue in its first five days of release, nearly double that of Universal Studios Home Video's The Emperor's Club, which debuted at No. 2.
Emperor's Club earned $8.25 million in combined DVD and VHS rental revenue.
The only other new release to break into the top 10 rentals chart for the week was Paramount Home Entertainment's Extreme Ops (No. 8, $3.58 million).
So far this year, consumers have spent $3.47 billion renting discs and cassettes, up 1.4 percent from the comparable period in 2002.