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Conservative DVD Label Debuts With Eye to the Right

30 Nov, 2004 By: Angelique Flores

David Goodman went to the American Film Renaissance in Dallas just out of curiosity. While at the first conservative film festival, Goodman, president of The DVD Acquisition and Development Group, Inc., saw a golden opportunity.

Two months later, The DVD Acquisition and Development Group Inc. has launched a new label RightSide Video (www.RightSideVideo.com) that will focus on the acquisition and distribution of conservative programming. The company already has two other labels: DVD International and Bibles on DVD.

“I was really surprised that there were more than 100 filmmakers [at the festival],” Goodman said. “Almost across the board, they couldn't get [their films] distributed. Nobody was interested.”

That is, nobody until Goodman.

“I see the energy and the opportunity for all of this content,” he said.

RightSide already has its first title, The Siege of Western Civilization (DVD $19.95), available now. In the film, Herb Meyer, a special assistant to the director of Central Intelligence and vice-chairman of the CIA's National Intelligence Council under President Ronald Reagan, presents an analysis of the threats to Western culture.

RightSide bows Is It True What They Say About Ann?, a documentary about controversial political commentator Ann Coulter, and MegaFix: The Dazzling Political Deceit That Led to 9/11, a doc about the Clinton administration, Feb. 22, 2005. Both DVDs will be priced at $19.95.

While so far the titles acquired are political ones, Goodman emphasizes that the label is not meant to be a political one. It will be focused on family values content, including religious titles.

“When I use [the word] ‘conservative,' I don't mean it as Republican at all. I mean it as ‘traditional' and ‘family values,’ Goodman said, adding that family films such as those made by Steven Spielberg “would fit beautifully into our definition of RightSide videos.”

Already, RightSide Video has generated quite a bit of interest, and Goodman has already received numerous calls from filmmakers. Some of these filmmakers only have ideas, but haven't felt confident enough that they would find a distributor, Goodman said.

RightSide will not be stepping away from The DVD Acquisition and Development Group's ordinary marketing strategies. However, the label will do something new by reaching out to filmmakers and content providers to let them know about the opportunity.

As evidenced at the American Film Renaissance, plenty of conservative programs have already been made, Goodman said, but many have just not made it to video.

“The liberal entertainment side of the business has had no problem getting access. You can see how many anti-Republican and anti-Bush programs came out of nowhere [before the election],” Goodman said.

With the recent sweep of liberal titles and an expectation of more to come, RightSide hopes to counter those films with its product.

“We hope to have enough content to present the conservative, the right side of the story,” he said.

The Siege of Western Civilization has been well-received and is available at many major retailers, including Borders, Barnes & Noble and Amazon.com, Goodman said.

“There's a lot of opportunity. … It's not a small audience. It's more than half the people in this country,” he said.

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