Company Rolls Out Home Theater 'Party-In-A-Box'16 Dec, 2003 By: Holly J. Wagner
American Home Theater, Inc. is rolling out a “Giant Screen Party” or “party-in-a-box” rental system near its Orange County, Calif., headquarters, using a network of neighborhood retail party planning centers to market the service.
Gary Logue, president of the Irvine, Calif.-based company, plans to take the service nationwide early next year, eventually offering it from as many as 10,000 retail centers.
AHT's party system consists of an ultra-bright, 3,200-lumen video projector, a large theater-like screen and a multifunctional audio-visual Tru-Theater Sound System (TTSS), a compact and mobile unit containing a DVD player, VCR, TV tuner, karaoke machine, powerful amplifier, subwoofer and stereo speakers with SRS surround sound.
“For a mere $99.95 per day equipment rental fee, party hosts now can easily and instantly convert their living or family rooms into a full-fledged movie theater, complete with a 9-foot giant screen, surround sound audio, ultra-bright projector, built-in karaoke machine and more,” Logue said.
“We drastically reduce the cost and complexity usually associated with rental and setup of A-V equipment. Professional audio-visual dealers often charge $500 to $1,000 per day to rent a full home theater system,” he said, adding that AHT eliminates the need for an experienced technician to configure and set up the equipment. However, he said AHT retail centers will deliver, set up and pick up the system for $25, “a welcome convenience on a busy party day.”
Founded in 1997, AHT is a partner with Eastech, one of the world's largest original equipment manufacturers for consumer electronics industry leaders including Sony, Panasonic, Pioneer, Dell and others.
Logue said the company seeks to become a household name as a leading supplier of home theater equipment in the fast-growing home theater industry.