Comedy Central Unveils New Mobile and Web Content8 Jan, 2007 By: Jessica Wolf
Comedy Central is starting the New Year with a bevy of mobile and Web-based content for fans of the edgy cable channel and its off-the-beaten-path programming.
Animation staple “South Park” is going truly mobile with the creation of Comedy Central Mobile, a new division of Viacom's MTV Networks.
It kicks off with South Park Mobile, developed in collaboration with the creators of the irreverent show. South Park Mobile will keep fans constantly connected to their South Park fellows via instant mobile access to the show's message boards, streaming video, behind-the-scenes news and blogs, ringtones, graphics, Q&A sessions with creators Trey Parker and Matt Stone and more.
The application will be available on multiple mobile phone carriers later this year.
Fans can even build their own “South Park”-themed avatar to manage their profile and personal preferences, using the newest avatar technology.
“South Park Mobile is the ultimate wireless hub giving fans and interactive personal and community experience, “ said Erik Flannigan, SVP of digital media for Comedy Central. “We are providing mobile consumers with a constant ‘South Park' fix and access to exclusive content — all in one central location.”
Meanwhile, Comedy Central is also debuting a Web-based spin off from its on-air series “Drawn Togther” titled “Judge Fudge” along with 10 other broadband shows, including the first all Muslim-American stand-up comedy lineup with “The Watch List.”
Each series has anywhere from 6 to 8 Web-only original episodes and appear at www.comedycentral.com.
These content announcements follow Comedy Central's parent company Viacom's organization of a Global Digital Media executive team. The central team will provide strategic guidance to the company's portfolio of multiplatform brands, driving cross-brand initiatives and share best practices in operations, technology, and distribution. The team will report to Mika Salmi, President of Global Digital Media for MTV Networks.