Comcast Ups Same-Day VOD, DVD Releases4 Feb, 2008 By: Erik Gruenwedel
Comcast Corp. is expanding its slate of new movies available on demand (VOD) the same day as the DVD release.
The rollout is part of the Philadelphia-based cable operator's previously announced Project Infinity, which aims to expedite delivery of top Hollywood movies, network and cable TV series in high-definition to its 24.2 million subscribers.
A company spokesperson said the new VOD releases were separate from ongoing VOD/DVD tests with studios and other cable operators in Pittsburgh and Denver.
She said the announcement demonstrated the growth of VOD, including high-def VOD, through several new content additions in addition to new day-and-date releases in February.
“Warner Bros. and New Line have started making select titles available nationwide to Comcast and other cable operators day-and-date with DVD,” said spokesperson Jenni Moyer.
New movie titles include Jodie Foster starrer The Brave One, which streets on DVD Feb. 5; cooking comedy No Reservations with Catherine Zeta-Jones (Feb. 12); Rendition with Reese Witherspoon and Jake Gyllenhaal and Oscar-nominated Michael Clayton with George Clooney, both Feb. 19.
Other titles, also available in HD but already out on DVD, include Shoot 'Em Up, Mr. Woodcock and Invasion.
In addition, The Bourne Identity, The Bourne Supremacy, The Bourne Ultimatum and Rush Hour films are available as trilogies separately on VOD.
Comcast is also offering Oscar-winning films Ray, The Pianist, Traffic, The Queen, Dances with Wolves, Rain Man, The Departed and Gandhi on VOD as a lead-up to the Academy Awards Feb. 24.
Last month at the Consumer Electronics Show in Las Vegas, Comcast CEO Brian Roberts said the company planned to bow 1,000 on-demand HD movies by the end of 2008, using over-cable-service-interface-specifications (DOCSIS 3.0), a new open standard high-speed Internet service created by an industry R&D consortium.