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Comcast On Demand Goes HD

13 Sep, 2006 By: Jessica Wolf

Comcast is going high-def with its signature On Demand service.

Starting Friday, Sept. 15, Comcast will offer 100 hours of high-definition video-on-demand content, starting with The Chronicles of Narnia: The Lion, the Witch and the Wardrobe. Comcast, via Starz Entertainment, will release at least 20 high-def movies each month.

Narnia arrives in high-def on the On Demand service a week before its scheduled airdate on the Starz HD cable channel.

A Comcast-requisitioned survey of customers (conducted by International Communications Research) found that 80% of viewers would rather watch high-definition content on demand then in traditional airing schedules. According to the survey, 62% said they want premium channel movies and series in high-def, while 65% want primetime broadcast network shows. On the sports side, 61% said they want to see national games in high-def and 58% want local sports in the upgraded picture quality.

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