Comcast Gets Fandango, Creates Entertainment Site11 Apr, 2007 By: Jessica Wolf
Leading cabler Comcast has acquired movie-information Web site Fandango.com and this summer will launch a new Internet entertainment portal, Fancast.com.
According to the company, Fancast.com will be a national online destination that will enable consumers to search, discover and manage entertainment goods across many devices and channels, including television, computers, DVDs and wireless services.
With Fancast, consumers will be able to search for their favorite shows, movies, actors and actresses, or enjoy the video content on the site. Fancast will provide consumers with a place to discover when their favorite shows or movies are “on,” and where they can view them via television, video-on-demand, online or on other devices.
Both Fandango and Fancast will be managed by Comcast Interactive Media (CIM), a division of Comcast which develops and operates Internet businesses focused on entertainment, information and communication.
Fandango will provide key commerce capabilities for CIM sites and will be an additional source of traffic and revenue. CIM sites, including Comcast.net and Fancast.com, will prominently feature Fandango, which will significantly expand Fandango's current audience.
“Fandango is one of the strongest entertainment brands online as well as a dynamic, profitable business with a superb management team and rapidly growing advertising revenue,” said Amy Banse, president of Comcast Interactive Media. “Adding Fandango to Comcast Interactive Media and creating Fancast.com will enable us to leverage our combined assets to offer consumers an outstanding entertainment experience.”