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Comcast CFO Bullish on VOD

6 Dec, 2007 By: Erik Gruenwedel

Cable operator Comcast Corp. Dec. 5 said on-demand viewing among its subscribers continues to grow meteorically.

The Philadelphia-based company said it has registered 6 billion on-demand views in less than four years, including one billion hours of on-demand content viewed in 2007.

Comcast said on-demand consumption, which includes free and video-on-demand movies, TV and music, averaged 250 million views per month, or 100 views each second in 2007.

“That skyrocketing usage demonstrates the importance [of on-demand] to consumers,” said Derek Harrar, SVP and GM of video services for Comcast.

Speaking to an investment conference in New York, Michael Angelakis, EVP, GM and Co-CFO, said Comcast would spend a “significant amount” of money in 2008 marketing and distributing an HD digital video recorder, which he said generates positive incremental revenue and decreases consumer churn.

“I'm very bullish on that particular component,” Angelakis said. “We need to take the high ground on HD. I think we have a great HD service considering the number of HD channels and VOD offerings on cable.”

While not directly mentioning ongoing tests with studios for new release movies on VOD the same day as DVD, Angelakis said network television on-demand re-broadcasts in HD are on the rise.

“My kids watch ‘CSI' religiously on VOD,” he said.

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