Comcast Bows Free CBS Primetime Shows on VOD6 Nov, 2006 By: Erik Gruenwedel
As expected, cable provider Comcast Nov. 6 announced that through Dec. 31 its video-on-demand (VOD) slate of CBS primetime programming would be free to select subscribers.
Comcast said it reached a sponsorship agreement with General Motors that would allows On Demand customers to view ad-supported episodes (GMC trucks and Hummer) of CSI: Crime Scene Investigation, CSI: Miami, CSI: NY, NCIS, Numb3rs and Jericho the day after their network airing.
Previously, ad-free CBS episodes were available to Comcast subscribers for 99 cents each.
“An ad-supported VOD model like the one developed by CBS and GM for Comcast On Demand can offer unique marketing opportunities for our programming partners and even more value for our customers,” said Page Thompson, SVP and GM of Video Services for Comcast. “We're pleased to continue our relationship with CBS as they find new ways to help their advertisers reach very targeted and engaged audiences with some of the most popular prime-time programming.”