Columbia TriStar Ties Free DVD to Three Hits27 Aug, 2002 By: Stephanie Prange
Columbia TriStar Home Entertainment is launching a buy one, get one free DVD offer with three of its tentpole releases this fourth quarter.
Hit DVD releases Spider-Man (due Nov. 1), Men in Black II (Nov. 26) and Mr. Deeds (Oct. 22) will include an insert and on-pack advertising offering consumers who purchase one of 25 designated titles another on the designated list at no charge. The stickered titles are not eligible for the promotion.
The studio has made such an offer before – for instance, on the deluxe edition of Stuart Little, Columbia TriStar executive director of marketing Jennifer Anderson said, but has never tied it to hit new release titles of this scope. Spider-Man, Men in Black II and Mr. Deeds earned $403.7 million, $189.5 million and $124 million, respectively, at the box office.
“With these three large titles, it's the perfect time to help consumers build their libraries,” Anderson said, noting the growth of DVD players in the marketplace is prompting consumers to start collections.
The studio selected a diverse range of hits so there is “something for everybody,” in the promotion, she said.
The 25 designated titles in the offer are: Air Force One, Ali, Bad Boys (Special Edition), Big Daddy, Black Hawk Down, Boyz N the Hood, Bridge on the River Kwai (single-disc edition), Charlie's Angels (Special Edition), Close Encounters of the Third Kind (The Collector's Edition), Cruel Intentions (The Collector's Edition), Finding Forrester, From Here to Eternity, Ghostbusters, Joe Dirt, Lawrence of Arabia (single-disc version), Legends of the Fall (Special Edition), Not Another Teen Movie (Special Edition), On the Waterfront (Special Edition), Resident Evil, Stripes, Taxi Driver (Collector's Edition), The 6th Day (Special Edition), The Fifth Element, Tommy and Two Can Play That Game.
The studio is also considering print or TV consumer ads to support the promotion, she said. The deal is offered through Jan. 31, 2003.