Columbia TriStar Joins With Regal Cinemas and Circuit City on <I>Seinfeld</I> DVD Promo17 Nov, 2004 By: Jessica Wolf
“Seinfeld” lovers will score $10 off Columbia TriStar Home Entertainment's upcoming DVD release of the hit 1990s show and Circuit City will score an exclusive retail haul through the studio's promotional campaign with Regal Cinemas and Coca Cola.
When moviegoers visit a Regal Cinema, United Artists or Edwards Theater and purchase the snack bar combo of two 44-oz. Coca-Cola fountain drinks, one “Seinfeld on DVD” popcorn tub and one M&M product together, they will receive the Seinfeld DVD release offer via a coupon attached to the tub.
The coupon is redeemable through a mail-in rebate for Seinfeld DVDs purchased exclusively at Circuit City stores. The promotion, available through January 20, 2005 or while supplies last, will be supported in participating Regal Entertainment Group locations through point-of-sale, pre-feature spots and lobby plasma-screen content.