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Columbia TriStar Home Entertainment Technology Lets Viewers Toggle Between Colorized and Black-and-White Versions

9 Jun, 2004 By: Jessica Wolf

Columbia TriStar Home Entertainment (CTHE) has unveiled a DVD technology with ChromaChoice, a feature that allows viewers to toggle between the original black-and-white version of a film and its colorized version using the DVD remote.

The first ChromaChoice titles — two “Three Stooges” DVDs — arrive Aug. 10: The Three Stooges: Goofs on the Loose and The Three Stooges: Stooged and Confoosed. Both DVDs are $24.95 each, or $44.95 in a two-pack.

The DVDs will include restored and remastered black-and-white films as well as a colorized version designed by West Wing Studios.

“This highly refined coloring process brings incredible new life to black-and-white classics and has the potential to win over a more contemporary audience for these films,” said Lexine Wong, CTHE's EVP of worldwide marketing. “Additionally, for the first time, DVD allows us to include both versions on one DVD by giving viewers the choice to view these films in either their original black-and-white format or their new color state.”

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