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Coke Goes Better With VHQ

21 Oct, 2002 By: Hive News

VHQ Entertainment Inc. and Coca-Cola Bottling Co. today announced a multiyear agreement under which Coca-Cola will be the exclusive beverage supplier to VHQ's 50 stores in Western Canada.

"We are very pleased to formalize our existing relationship with Coca-Cola and to take it to the next level,” said Michael McKelvie, SVP, Marketing for VHQ. "By partnering, Coca-Cola's brand power will be a true asset in our customer retention and acquisition initiatives, while at the same time providing value and up-sell opportunities within our stores."

The deal follows a similar agreement for Movie Gallery stores in the U.S.

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