Coke Goes Better With VHQ21 Oct, 2002 By: Hive News
VHQ Entertainment Inc. and Coca-Cola Bottling Co. today announced a multiyear agreement under which Coca-Cola will be the exclusive beverage supplier to VHQ's 50 stores in Western Canada.
"We are very pleased to formalize our existing relationship with Coca-Cola and to take it to the next level,” said Michael McKelvie, SVP, Marketing for VHQ. "By partnering, Coca-Cola's brand power will be a true asset in our customer retention and acquisition initiatives, while at the same time providing value and up-sell opportunities within our stores."
The deal follows a similar agreement for Movie Gallery stores in the U.S.