Codeblack Ramping Up For Black History Month 200728 Oct, 2006 By: Erik Gruenwedel
Codeblack Entertainment, whose DVDs are distributed by Vivendi Visual Entertainment, is ramping up for Black History Month 2007 with a trio of releases and related retail support in the fourth quarter.
To increase consumer awareness, Sherman Oaks, Calif.-based Codeblack has offered retailers five urban-themed corrugated point-of-purchase cardboard displays featuring new and catalog DVDs.
Titles include Shadowboxer (starring Cuba Gooding Jr.), Steve Harvey's Don't Trip: He Ain't Through With Me Yet, Preaching to the Choir, Flip the Script, The Walk and Book of Love.
Codeblack Feb. 6 will street Playas Ball (DVD $19.99), a basketball-themed drama in which a 27-year-old professional basketball player (Allen Payne) on the verge of greatness becomes embroiled in a wrongful paternity lawsuit. The 2003 movie features cameos by former NBA stars Scottie Pippen and Derek Anderson and was produced by W.A.R. Entertainment, whose founder is 15-year NBA veteran Dale Davis.
Other releases include Vegas Vampires, on DVD Feb. 27 at $14.99. The 2004 movie is about a vampire's quest for the perfect bride, with the Las Vegas police in hot pursuit. Tensions rise between officer Johnson (Tommy “Tiny” Lister) and officer Patterson (Glenn Plummer), and head detective Burns (Daniel Baldwin), the latter wanting to suppress the truth that vampires are taking over the city.
Finally, Universoul Circus (DVD $19.99) on April 3 showcases the 2006 national tour featuring 17 acts and 75 multinational performers who extol positive messages of perseverance, social responsibility, love, understanding and tolerance among cultures.