Circuit City Will Start Checking ID of Mature-Game Buyers in June24 May, 2001 By: Hive News
Circuit City Stores Inc. will no longer sell mature-rated video games to customers under age 17, joining a list of companies that have instituted the policy as a result of political pressure.
"We just felt that this was the right thing to do," Circuit City spokesman Jim Babb told the Associated Press. "We still believe that parents are absolutely the primary authority on what their children should see or play. This policy is a reinforcement of that philosophy."
Starting in June, cashiers at Circuit City's 627 stores will ask for identification from young people who attempt to buy M-rated video games without a parent, Babb said.
The policy also applies to R-rated movies and music CDs with parental advisory warnings sold by Circuit City.
The Richmond, Va.-based chain is the nation's second largest electronics retailer.