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Circuit City to Offer TiVo

11 Nov, 2002 By: Holly J. Wagner

Circuit City has begun carrying TiVo digital video recorders (DVRs) in its more than 600 superstores nationwide to make them available to consumers ahead of the holiday shopping season, the companies announced today.

"We're very pleased to add a leader like Circuit City to the roster of retail outlets that carry TiVo," said Joe Miller, VP of marketing and sales at TiVo. "TiVo makes a great holiday gift and the $50 mail-in rebate we're offering through the end of the year, makes it a great value."

The rebate also parallels the $50 bounty SonicBlue is offering for those who buy its Replay 5000 series DVRs before the end of the year. The companies, which compete directly in the DVR space, also announced recently they will drop lawsuits in which each alleges the other infringed patents for the DVR technology.

"TiVo has helped revolutionize how people watch television," said Mark Smucker, Senior Buyer-Video Electronics for Circuit City. "With TiVo, television revolves around the viewer, giving them what they want when they want it. We are excited to bring this entertainment experience to Circuit City customers."

The new TiVo Series2 DVR in Circuit City offers up to 80 hours of recording capacity. TiVo boasts its Series2 DVRs will support broadband connections and future services like wireless home networking. The Series2 DVR is available for $349, after a $50 mail-in rebate.

SonicBlue's DVR with an 80-hour hard drive, the Replay 5080, sells for the same price and carries the same rebate.

Both products digitally record television programs directly to a hard drive and both offer their services in flat price and monthly subscription models.

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