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Circuit City Launches '24/24 Pickup Guarantee'

4 Oct, 2005 By: Holly J. Wagner

Circuit City has launched a "24/24 Pickup Guarantee" for purchases of $25 or more made through its Web site, catalog or telephone call centers.

Purchases will be ready for customers to pick up at their designated store within 24 minutes of purchase confirmation, or the customer will receive a $24 Circuit City gift card.

"Circuit City pioneered in-store pickup for Web purchases, and this guarantee takes our customer service promise to the next level. We know shoppers are especially busy during the holidays and they need to be able to count on prompt service," said Fiona Dias, Circuit City's SVP and chief marketing officer.

Circuit City has offered in-store pickup as an option for its online customers since July 1999. Since then, about half the chain's online customers choose to pick up their orders at a nearby store. Web shoppers can check inventory in real time to determine if the product they want to purchase is available for in-store pickup.

The 24-minute guarantee applies from the time stamped on the order confirmation email until the time order is ready for customer pickup, but excludes customer wait time in store lines.

The offer is valid on orders placed at circuitcity.com or by phone during a store's normal operating hours, up to 30 minutes prior to closing. The guarantee will not be offered the day after Thanksgiving or the two days after Christmas.

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