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CinemaNow Ups TV Download Fare

18 Dec, 2006 By: Erik Gruenwedel

Electronic sellthrough pioneer CinemaNow today announced licensing agreements with Showtime Networks and A&E Television Networks (AETN) to offer programming for download-to-own — beginning this month for free with the premiere episode of the second season of “Sleeper Cell: American Terror.”

Episodic programming from A&E Network, The History Channel and The Biography Channel, including “Biography” and “Modern Marvels,” and Showtime series “The L Word” and “Sleeper Cell” will sell for $1.99 per download.

Download-to-own titles can be watched within one minute of downloading.

Founded in 1999, CinemaNow offers downloads of more than 4,000 feature-length films, shorts, music concerts and TV programs from more than 250 licensors, including 20th Century Fox Home Entertainment, ABC News, Buena Vista Home Entertainment, HDNet, Lionsgate, MGM Home Entertainment, Miramax, Universal Studios Home Entertainment, Paramount Home Entertainment, Sony Pictures Home Entertainment, Sundance Channel and Warner Home Video.

“CinemaNow complements our premium television offering with anytime, anywhere access to our best content,” said Robert Hayes, SVP and GM, Showtime Networks Digital Media. “With this partnership we'll extend our reach to an even broader online audience.”

“As a content provider, we are always looking for ways to promote our programs and networks to both current and new viewers,” said Steve Ronson, EVP, AETN. “The CinemaNow download to own service allows us to do just that, and we are pleased to be a part of its growing line-up.”

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