CinemaNow Upping Music Video Site Content25 Jul, 2007 By: Erik Gruenwedel
The electronic sellthrough company has signed deals for its music site WatchMusicHere.com.
Electronic sellthrough co-pioneer CinemaNow July 25 has signed license agreements with major record labels Sony BMG Music Entertainment, EMI Music and Sanctuary Records for content available in late August on its nascent music video download site, WatchMusicHere.com.
Music videos will be available for purchase on a download-to-own basis for $1.99. Select live performances and long-form videos will be available for purchase on a download-to-own basis from $9.95 to $14.95 and on 24-hour rental basis from $2.99 to $3.99.
The music videos are offered in a 1500K single-file format, which company officials say eliminates the need to download separate files for a PC and portable media player.
The site will also include uncut European versions of select music videos as well as concert performances.
Sony BMG, arguably the largest record company in the world, features artists such as Velvet Revolver, Avril Lavigne, Justin Timberlake, Good Charlotte, Mark Ronson, Chris Brown, Kelly Rowland, Daughtry, The Fray, Beyonc?, Modest Mouse and Bruce Springsteen, among others.
“As consumers increasingly rely on the Internet for easy access to content, we think that the service will occupy an even more prominent place in the entertainment landscape,” said Thomas Hesse, president, global digital business & U.S. sales, with Sony BMG.
EMI artists include Lily Allen, David Bowie, Coldplay, The Decemberists, Fat Boy Slim, Gorillaz and Norah Jones. Sanctuary Records acts include Morrissey and Dolores O'Riordan, and Drive-Thru Records' Hellogoodbye.
“A key part of EMI's strategy is to put our music where our fans are,” said Lauren Berkowitz, SVP of digital music for EMI Music North America. “We are embracing [CinemaNow] to help give fans the easy ability to access and buy our artists' content and a new revenue stream for our artists.”
The site, introduced originally in 2005, underwent a complete makeover and in June re-launched offering more than 1,600 Warner Music Group videos on a download-to-own basis for $1.99 each.
WMG artists include Big & Rich, James Blunt, Red Hot Chili Peppers and T.I., among others.
The music downloads also are available on CinemaNow.com.