CinemaNow, Universal Burn 'Furious' DVD26 Sep, 2006 By: Erik Gruenwedel
The Fast and the Furious: Tokyo Drift
Electronic sellthrough pioneer CinemaNow beginning Sept. 26 will offer a downloadable DVD version of The Fast and the Furious: Tokyo Drift, the same day as the title's DVD and HD DVD releases from Universal Studios Home Entertainment.
Consumers will be able to burn the entire movie, menus and standard DVD bonus features to a blank disc for $9.99. The DVD is playable on any standard DVD player.
Universal Sept. 26 releases Tokyo Drift on DVD for $29.98, and $39.98 for the HD DVD/DVD combo.
The HD DVD release of Tokyo Drift (not available for download) features numerous interactive options during the movie, including picture-in-picture, storyboards, tech specs, GPS map, access to production photographs and drift game utilizing the HD DVD remote.
The HD DVD release will be the first Universal title that allows viewers to bookmark individual scenes during the film and fast-forward and rewind to other scenes while the movie is playing.
To celebrate the online release of Tokyo Drift, CinemaNow is holding a sweepstakes in which one winner will receive an actual competition drifting racecar.
“Partnering with CinemaNow not only ensures secure online distribution for our content but also underscores Universal's continuing push to leverage emerging technologies as new avenues of entertainment content delivery,” said Craig Kornblau, president of USHE.
CinemaNow — founded in 1999 by Blockbuster Inc., Lionsgate and Microsoft, among other investors — in April bowed its electronic sellthrough service, which included content from Buena Vista Home Entertainment, Lionsgate, MGM, Sony Pictures Home Entertainment, 20th Century Fox Home Entertainment, Warner Bros. Home Entertainment Group and Universal Studios Home Entertainment.