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CinemaNow, Technicolor Bow Third-Party Movie Download Service

14 Apr, 2008 By: Erik Gruenwedel

Movie download pioneer CinemaNow and Technicolor April 15 said they have partnered to offer content and technical support for third-party Web sites wishing to sell movie, episodic television and music downloads.

Under terms of the agreement, CinemaNow will make available its catalog of more than 10,000 movies while Technicolor — through its electronic distribution service unit — will provide encoding, digital rights management, hosting, storage and order fulfillment, among other options, for downloading and streaming via broadband connection.

Scott Dougall, SVP and GM of Technicolor EDS, said the partnership represents the next stage in the evolution of the broadband digital supply chain as the distribution of content transitions from physical to digital.

“The partnership will bring together and unify two major pieces of a traditionally fragmented solution,” Dougall said.

Technicolor EDS was formed in 2007 to provide Internet-based connectivity to packaged media, including Blu-ray.

Founded in 1999, CinemaNow has content agreements with more than 250 licensors, including 20th Century Fox, ABC News, Disney, HDNet, Lionsgate, MGM, Miramax, NBC Universal, New Line Cinema, Paramount Pictures, Sony Pictures, Sundance Channel and Warner Bros.

The two companies will also collaborate on special projects including adding high-definition movies to CinemaNow's library of content available via embedded stores and consumer electronic devices. The partnership will also enable CinemaNow to expand internationally, leveraging Technicolor's digital supply chain services including preparing and hosting movies with subtitles and foreign language audio tracks.

“Our goal is to provide the most effective way to date for online retailers to deliver digital entertainment to their customers,” said David Cook, president and COO of CinemaNow.

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