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CinemaNow, Sony Pictures Television Enter Into Movie Download Pact

15 Sep, 2004 By: Holly J. Wagner

Internet video-on-demand provider CinemaNow has scored an agreement with Sony Pictures Television International (SPTI), a division of Sony Pictures Entertainment, to deliver first-run pay-per-view (PPV) and catalog titles for download.

“For the past five years, CinemaNow has been devoted to building a sustainable business model for the distribution of video content through superior technology, marketing relationships with industry leaders and a focus on giving control to the consumers,” said CinemaNow EVP Bruce Eisen. “The addition of Sony's high-caliber films to our existing library is a significant step forward in providing users with the greatest selection of movie content available on-demand via any platform.”

CinemaNow will offer Sony's new releases day-and-date with traditional PPV, along with previously released movies from Sony's library. Among the Sony new releases CinemaNow is offering are 50 First Dates and the Hellboy.

All movies are offered on a 24-hour rental basis and priced at $3.99 for first-run films and $2.99 for catalog titles.

“Sony Pictures is pleased to support the growing array of digitally delivered, on-demand movie services and is excited to work with CinemaNow, which not only provides consumers with a broad spectrum of high-quality films but also protects intellectual property by creating a secure environment for distribution via the Internet,” said Peter Iacono, EVP of distribution, Sony Pictures.

CinemaNow's suppliers also include Disney, Fox, Lions Gate, MGM, Miramax and Warner Bros., and many independent studios.

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