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CinemaNow Partners For University Trial

18 Apr, 2002 By: Hive News

CinemaNow, Inc., the Lions Gate-owned Internet-based video-on-demand distributor, has hatched a content licensing deal with broadband entertainment network Cflix, Inc. to bring CinemaNow content to Duke University students.

“It is very exciting for Lions Gate and especially for me personally to be launching this service at Duke, my alma mater,” said Peter Block, president of Lions Gate Home Entertainment.

CinemaNow and Cflix plan to examine the online behavior of the college student demographic as well as their demand for downloadable and streaming Internet-based film content. Rollouts are expected at more college campuses in the fall.

As part of a trial at Duke University, Cflix will host a CinemaNow featured channel offering select films from CinemaNow's library, delivered to the university's closed LAN network of end-users at high-speed access rates of 700K. Because Duke's own internal network will deliver the content, end users will receive the highest picture quality available.

“College students are historically the first adopters of new technologies. Our partnership with CinemaNow enables Cflix to provide a compelling content offering to an audience already inclined to stream entertainment from the Internet,” said Matt Edelman, Cflix's acting EVP of content.

“The college market has always been a key demographic for CinemaNow because of their access to broadband connections and their interest in pursuing breakthrough distribution methods,'' said Bruce Eisen, EVP of CinemaNow.

PatchBay, CinemaNow's proprietary video-on-demand technology solution, will handle several aspects of the distribution for Cflix, including digital and territorial rights protection, user profiling, comprehensive pay-per-view and subscription services and detailed report generation.

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