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CinemaNow Offers Set Top Content

10 Jan, 2006 By: Holly J. Wagner

CinemaNow will support Intel Viiv technology-based PCs with content from CinemaNow's United States and Japan-based services, the company announced today.

“The new Intel Viiv technology enables users to easily access their digital entertainment and helps us expand our reach around the world,” said CinemaNow CEO Curt Marvis.

The company has also partnered with browsing and streaming software supplier Oregan Networks to create a framework that will let set-top box makers incorporate the CinemaNow service on consumer devices with broadband connectivity.

The service would let consumers skip over the PC download and deliver content directly to TV sets.

Oregan's Media Browser will let consumers access CinemaNow on-demand and subscription services using a proposed Consumer Electronics Association (CEA) standard, CEA-2014, developed under the leadership of Philips, Intel and Samsung. The content is protected with Microsoft Windows Media Digital Rights Management (DRM) 10.

“We aim to expand our global distribution offering to mass market entertainment devices, including flat panel TVs, Personal Video Recorders and digital broadcast set top boxes and mobile platforms,” said CinemaNow president Bruce Eisen.

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